09-03-2010
A Loughborough University spinout company was part of the innovation team that supported Amy William’s magnificent performance in the bob skeleton competition at the Vancouver Games. The work is the culmination of a four-year innovation project led by UK Sport and British Skeleton designed to ensure British sliders were at the cutting edge of the sport.
An exceptionally talented and dedicated athlete like Amy combined with world class coaching, sports science and medical support are, of course, the key ingredients in any gold medal winning performance. But British Skeleton’s Performance Director Andreas Schmid recognised that taking an innovative approach to training, preparation, kit and equipment could be the icing on the cake when attempting to take on and beat the world’s best winter sport nations.
For the FULL version of this Press Release please click on the following link:
http://www.lboro.ac.uk/service/publicity/news-releases/2010/39_AmyWilliams.html